|Product Promotion in Emergency Departments
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Due to the lack of awareness of emergency medicine as a specialty, drug companies and medical representatives fail to recognise emergency departments as locations to promote their new products. This also leaves the emergency physicians ignorant about the new drugs / drug combinations and other products which are most useful in the emergency setting.
A few of the various products which can be promoted in various emergency departments are listed out.
Defibrillators, Automated external defibrillators, Cardiac monitors, Saturation monitors, ETCO2 detectors and monitors, Glucometers, Patient trolleys and emergency equipment, Infusion pumps, ECG / EKG machines, etc
Most the drugs are used parenterally in the emergency setting. NSAIDs, Opioids, Antibiotics, H2 blockers, Proton pump inhibitors, Rabies and tetanus (both vaccine and immunoglobulin), IV benzodiazepines, sedatives, phenytoin.
Drugs used for thrombolysis and trauma (Example: NovoSeven TM, activated protein C)
IV cannulas (large bore ones are likely to be placed only in EDs), Troponin I and Troponin T kits, Central venous catheter kits, Colloids, Gloves, masks, goggles and other disposables used in EDs, Suture materials (including fine ones used in plastic suturing), Cyanoacrylate glue, Steristrips, Urine analysis strips, etc
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